3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed
“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough…
February 2020
4 Contrarian Management Insights from Disney
Robert Iger tracks his 45 years to the helm of The Walt Disney Company in this revelatory autobiographical read. This masterful dealmaker describes how he navigated the sunset era of…