With his strategic mindset and business acumen, Jacob plays a key role in any leadership team. Throughout his career spanning nearly three decades, Jacob has successfully developed and deployed various demand generation, lead generation, and customer acquisition strategies that align with business goals.
Jacob excels in building, training, and motivating cross functional marketing teams comprised of full-time marketing specialists, freelancers, and external agencies. His practical experiences in and knowledge of multiple digital marketing competencies has consistently earned the respect of his teammates as a strategic-doer and mentor.
Digital Marketing Recognitions
Areas of Digital Marketing and Leadership Expertise
- Growth and Scale Marketing
- Team Building, Training, and Leadership
- Online Sales and Revenue
- Digital Marketing with Integrated Marketing across Content, Email, Social, SEM, SEO, Social
- Innovation and Development of Digital Assets
- Web Analytics
- Marketing Technology Automation and Vendor Selection, Negotiation and Management
- Marketing and Technology Project Management (In-house and Offshore)
- Creative Design and Development (Web and Print)
- Partner Channel Marketing