How a Senior B2B Marketer Approaches Marketing Strategy

Posted on February 25, 2017February 25, 2017 by jacobv

Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as Read more about How a Senior B2B Marketer Approaches Marketing Strategy[…]

Skill sets for your modern marketing team

Posted on November 17, 2014November 17, 2014 by jacobv

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]