How a Senior B2B Marketer Approaches Marketing Strategy
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This…
marketing skill sets
Skill sets for your modern marketing team
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should…