How to Make a Broader Marketing Assessment from a Leadership Perspective

Posted on August 27, 2017August 28, 2017 by jacobv

I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take off. Or produced only substandard results in terms of business goals. Then there are those times that I’ve stayed around longer than I should have; Read more about How to Make a Broader Marketing Assessment from a Leadership Perspective[…]

Skill sets for your modern marketing team

Posted on November 17, 2014November 17, 2014 by jacobv

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]