The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns.
— Simon J. Hughes (@simonjhughes) August 17, 2014
And it seems apparent to all of us who are headed that way that this conference is going to deliver!
— Shawn Goodin (@MarTransOrg) August 17, 2014
However, and it must just be me, I cannot seem to find a list of the Twitter accounts of all the speakers along with their blogs and other similar information. I think this kind of information rather handy during conferences so I can follow and mention the speakers in my tweets etc.
I also use such lists as the base notes which I add to as the conference progresses.
Yours truly has taken the time to put together the list for others like me.
9:00AM-9:15AM: Welcome to MarTech!
9:15AM-10:00AM: Growing Business with Marketing Technology: From Operations to Innovation
Mayur Gupta, Global Head of Marketing Technology & Operations, @Kimberly-Clark
10:30AM-11:15AM: Chief Marketing Technologists Symbolize Marketing’s Changing Role
Laura McLellan, VP Marketing Strategies, Gartner Research
11:15AM-12:00PM: How to Align Marketing Technology with Business Strategy
David Raab, Principal, Raab & Associates
1:15PM-2:00PM: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
Paul Roetzer, CEO, PR 20/20, author of The Marketing Agency Blueprint and The Marketing Performance Blueprint
2:00PM-2:30PM: Agile Marketing: New Ways of Managing a New Era of Marketing
Jascha Kaykas-Wolff, CMO, BitTorrent
2:30PM-3:00PM: The Talent Land Grab in Marketing Technology: How to Win
Erica Seidel, CEO, The Connective Good
3:30PM-4:15PM: Data: The Future of Marketing – Is Your Organization Ready?
Jane Hiscock – Moderator, Founder & CEO, Farland Group
Wes Hunt – Speaker, Chief Data Officer Nationwide Insurance
Lisa Ritchie – Speaker, VP Customer Knowledge and Insights Scotiabank
4:15PM-5:00PM: To Build or Buy Your Own Marketing Cloud?
Travis Wright, CEO, MediaThinkLabs
5:15PM-6:00PM: Growing ISV Ecosystems for Marketing Software Platforma
Scott Brinker – Moderator, Conference Chair & author,
Erik W. Holt – Speaker, Partner Strategy Leader – Technology/ISV, IBM ExperienceOne
Lou Pelosi – Speaker, Sr. Director LaunchPoint, Marketo
David Humpherys – Speaker
Director of Strategic Alliances, Adobe
9:15AM – 10:00AM: Special Guest: Shaping the Future of Business in The Second Machine Age
Erik Brynjolfsson, Director of the MIT Initiative on the Digital Economy
10:30AM-11:15AM: Growing Unicorns: SapientNitro’s Chief Marketing Technology Officer University
Sheldon Monteiro, CTO, SapientNitro
11:15AM-12:00PM: Making Marketing Thrive in the Age of the Customer
Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research
1:20PM-1:45PM: The New Marketing Operations Archetypes: What Works and Why
Jason Heller, CEO, Agiliti
1:45PM-2:10PM: Growth Hacking: The Human “Operating System” for Marketing Technology
Sean Ellis, Founder & CEO, Qualaroo and GrowthHackers.com
2:10PM-2:35PM: Algorithmic Thinking: The Foundation of Marketing Technology
Christopher Penn, VP of Marketing Technology, SHIFT Communications
2:35PM-3:00PM: Marketing Technologist as Marketing Transformation Sherpa
Shawn Goodin, Director of Marketing Technology, The Clorox Company
3:30PM-4:15PM: CxO Talk Live: CMO Perspectives on Digital Transformation
Michael Krigsman – Moderator, Co-Host of “CxO Talk”
Vala Afshar – Moderator, Chief Marketing Officer, Extreme Networks
Don Schuerman – Speaker, CTO and Vice President of Product Marketing, Pegasystems
Steve Mann – Speaker, Chief Marketing Officer, Research Solutions, LexisNexis
4:15PM-5:00PM: Fireside Chat: The Engineer Who Hacked Marketing
Dharmesh Shah, Co-Founder and CTO, HubSpot
If I’ve missed anything let me know!
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