Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing strategy in a predictable and measurable way. The framework described in this post will help you meet those objectives. Hopefully, you’ll also be more successful Read more about Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy[…]
If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was Read more about Revisiting the basics to increase your website traffic[…]
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare in their digital marketing efforts. Such case studies are a useful part of any marketer’s arsenal. After all an analysis of the competition is a Read more about Compare digital marketing chops with Canada’s fastest growing B2B service businesses[…]
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus Read more about 7 sneaky steps to beat your competition using their own digital marketing strengths[…]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires me to contact academics and institutions throughout the world.
An educator in Iraq confessed
… in my country this service ( buying books from internet ) not exist…
This is understandable, given the turmoil in that country. The infrastructure is obviously in disarray. […]
If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :). Rather than deny you the pleasure; here it is.
NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Read more about Does your Business have Online Charisma?[…]
Sitemaps are basically a list of all the pages on your site. Search engine bots, like the Googlebot, crawl sites by following links from one page to another. If your site does not have many other links on the web and/or is relatively new, search engines could find your site difficult to discover. Especially in cases like these, and almost always otherwise, a Sitemap is a great insurance plan to let search engines learn more about your site.