In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a…
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires…
With Facebook touting India as one of their largest markets in the near future, there are obvious benefits to hitching on to the Indian social media marketing bandwagon. However, it…
Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post, did! Trapped in a Time Warp…
As we go about with our heads buried in our smart phones. Have we built a social media straw man?
People (except maybe mom) lose interest fast when they see that all you do is talk about yourself. Most of us should not expect people to be interested in what…