Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile Read more about Why digital marketing has a measurement and creativity gap[…]

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to Read more about Upgrading your SME culture to be relevant in the digital era[…]

6 deadly myths undermining the SME online marketing effort.

Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths are propagated by experts, borrowing from the echo-chamber wisdom of individual comfort zones. Here are the top 8 myths that could cause your SME’s (Small and Medium Enterprise) marketing campaign to under-perform. Read more about 6 deadly myths undermining the SME online marketing effort.[…]