The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy

If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from content marketing, SEO, social media marketing, email marketing etc. However, Cost Per Click (CPC) campaigns can deliver you in-market customers in a matter of days, Read more about The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy[…]

content marketing cartoon

8 quick win content hacks for the busy business professional

  Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor to our success. And this holds true regardless of if you are a small business, consultant, professional, or just looking for work. So it’s not Read more about 8 quick win content hacks for the busy business professional[…]

Memes Guru Digital Marketing

4 steps to hold marketing accountable for website traffic goals

You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy. The team or marketing agency is telling you about retweets and engagement. You know exactly what channel is bringing high-value traffic to your website. “Half Read more about 4 steps to hold marketing accountable for website traffic goals[…]

Hire Marketer Persona

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows: Read more about How to hire a digital marketer for your business using ‘marketer personas’[…]

Canada-B2B-Digital-Marketing1

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare in their digital marketing efforts. Such case studies are a useful part of any marketer’s arsenal. After all an analysis of the competition is a Read more about Compare digital marketing chops with Canada’s fastest growing B2B service businesses[…]

sponsored Superman

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate Read more about When native advertising hurts your brand[…]

One Page Digital Marketing Plan

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]

The one truth about digital marketing

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind Read more about The one thing businesses need to know about digital marketing[…]

Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile Read more about Why digital marketing has a measurement and creativity gap[…]