Marketing Strategy Toon

How a Senior B2B Marketer Approaches Marketing Strategy

Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as Read more about How a Senior B2B Marketer Approaches Marketing Strategy[…]

The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy

If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from content marketing, SEO, social media marketing, email marketing etc. However, Cost Per Click (CPC) campaigns can deliver you in-market customers in a matter of days, Read more about The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy[…]

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it. You know that given your resources, digital marketing is what you need to ramp up on to get your product out there. All you now Read more about How to be a Baller at Content Strategy for a Boring Business[…]

Growth engine and digital strategy

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s not some obvious flaw like lack of talent or laziness to blame. In fact, everyone involved is busy being busy. Yet, business goals remain unmet. Read more about 6 steps to align a winning digital strategy to your growth engine[…]

Website Traffic Toon

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was Read more about Revisiting the basics to increase your website traffic[…]

Hire Marketer Persona

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows: Read more about How to hire a digital marketer for your business using ‘marketer personas’[…]

Sneaky Digital Marketing Tactics

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus Read more about 7 sneaky steps to beat your competition using their own digital marketing strengths[…]

sponsored Superman

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate Read more about When native advertising hurts your brand[…]