Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile Read more about Why digital marketing has a measurement and creativity gap[…]

Zeroing in on the #MarTech Boston 2014 speakers

  The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns. “A limey is coming!” At ease Boston, I’m only here for @MarTechConf! #MarTech — Simon J. Hughes (@simonjhughes) August 17, 2014 And it seems apparent to all of us who are headed that way Read more about Zeroing in on the #MarTech Boston 2014 speakers[…]

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to Read more about Upgrading your SME culture to be relevant in the digital era[…]

How to prepare your small business for the hyper digital customer and the big data era

Your cars and phones now, but soon your homes, clothes and your accessories too are going to be spitting copious amounts of data into the web. Your customers will be hyper-digitally driven whether you like it or not. Is your small business positioned to take advantage of a major shift in consumer behavior? How are Read more about How to prepare your small business for the hyper digital customer and the big data era[…]