Steps to Increase Lead Generation

5 Practical Steps to Increase Lead Generation as You Scale Your Business

Is your lead generation stuck on neutral, or worse, while your scale-up planning is in high gear? After a couple of years of the initial product-market-fit phase, you’ve probably made some gains but you’re now left wondering how to deliver those early encouraging results at scale. You may have even decided to bring in new Read more about 5 Practical Steps to Increase Lead Generation as You Scale Your Business[…]

Jacob Varghese, Vice President of Marketing, Fusebill

Open Farewell Letter. A New Adventure Beckons.

I’m one of those movie buffs amazed by director Wes Anderson’s attention to detail. The intricate, whimsically populated, and diverse worlds of ‘The Grand Budapest Hotel’, ‘Moonrise Kingdom’, ‘The Royal Tenenbaums’ etc., are testament to his visual obsession as much as his experimental streak. When someone is as fastidious and creative as Anderson, it’s obvious Read more about Open Farewell Letter. A New Adventure Beckons.[…]

Thought Leadership Cluster Framework

Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy

Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing strategy in a predictable and measurable way. The framework described in this post will help you meet those objectives. Hopefully, you’ll also be more successful Read more about Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy[…]

Scaleup Marketing Business

How to Make a Broader Marketing Assessment from a Leadership Perspective

I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take off. Or produced only substandard results in terms of business goals. Then there are those times that I’ve stayed around longer than I should have; Read more about How to Make a Broader Marketing Assessment from a Leadership Perspective[…]

CRO-Leadership-Marketing

8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals

In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a customer, the sooner a business gets paid. Depending on the nature of the business itself, the CRO is closely coupled with an important metric, the Read more about 8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals[…]

Vital B2B Marketing Questions

3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company

To be successful, the marketing team navigates dynamic environments that include growth driven changes and challenges. The team must optimize the business bedrock of people, strategy, execution, and budgets (from Scaling Up). Yet there are multiple distractions that can disrupt focus as the organization scales its marketing prowess. There’s seldom a marketer who is not Read more about 3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company[…]

Marketing Strategy Toon

How a Senior B2B Marketer Approaches Marketing Strategy

Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as Read more about How a Senior B2B Marketer Approaches Marketing Strategy[…]

startup-scaleup-marketing

4 Main Differences between Startup Marketing and Scale-Up Marketing

When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode can be a different beast. The product-market fit has been established and you already know who your best customers are. Scale-ups are often trying to grow the top line. Fast. Read more about 4 Main Differences between Startup Marketing and Scale-Up Marketing[…]

Growth engine and digital strategy

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s not some obvious flaw like lack of talent or laziness to blame. In fact, everyone involved is busy being busy. Yet, business goals remain unmet. Read more about 6 steps to align a winning digital strategy to your growth engine[…]

Hire Marketer Persona

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows: Read more about How to hire a digital marketer for your business using ‘marketer personas’[…]